What seems to be the most effective advertising in today’s society has nothing to do with the actual food that’s being presented but more revolving around what they use to grab the customers attention: a song, a celebrity, a catch phrase, or just plain being loud and obnoxious, anything to make you look over at your television and see their product. After they have your attention they have to tell you why their product is the greatest thing in the world and that it’s all natural and will help your figure and image, which is usually total crap. I’m generally not swayed myself on any opinion of food by the celebrity they use to promote it I’m more about living healthy and that aspect of food so though I may buy name brands if I can find generic brands that taste just as good and are still good for you then there is really no reason not to get it.
Here in my opinion is the perfect example of false advertisement. To begin with Red Bull as well as all other energy drinks filled with sugar and caffeine and other “natural” ingredients that will “give you wings” or whatever other stupid slogan the company comes up with, is awful for you to even be drinking in the first place. They glorify their product in this example commercial above by using an extreme sports athlete Travis Rice who eludes in the commercial that if you drink Red Bull than your world too can be just like his. Almost all food companies use this advertising strategy by saying their product is healthy or their product will make you better in some way, shape or form. I’m sorry but I can drink all the Red Bull I want am I going to grow wings and fly away? No I’m not, false advertisement right there all I’m going to do is make myself jittery and wide away for a few hours until I’m ready to crash or drink more of there product which if you drink too much of their product it can endanger your health. So overall I feel that food companies should be giving guidelines on how much the can embellish on how great their product is, I know they are just trying to sell it and do their jobs but misleading the American public and turning our society into what it is now where obesity is a very prevalent problem should not be acceptable in my opinion.
